You'll get 2 hooks in the archetype you picked. Use Regenerate on either card to re-roll.
Sharpening the hook…
Heads up
About these hooks
AI-generated hooks are starting points, not finished copy. The strongest hooks are rooted in real specifics from your topic, numbers you have actually measured, mistakes you have actually made, surprises you have actually encountered.
Use Edit and Regenerate to shape these into your own voice before publishing. The pattern-strength score is a checklist of structural ingredients (number, power word, curiosity gap, etc.), not a viral-performance predictor.
Recent submissions
How it works
The Hook Generator produces exactly 2 first-line hooks per submission in the type you pick: Question, Stat, Contrarian, Curiosity, Story, How-to, Bold, or Mistake. The AI is given the platform's character budget word for word, so a TikTok hook usually lands under 100 characters and a LinkedIn opener can run longer. Each hook is then scored in your browser on a 10-rule pattern-strength rubric, so you can see why the words work.
9 platforms with built-in character budgets:
- TikTok and Instagram Reels: about 100 characters, a hard limit. That is the first 1 to 3 seconds of on-screen text.
- YouTube: tighter for titles, looser for video opening lines.
- LinkedIn: about 200 characters, the preview shown before "see more".
- X (Twitter): 280 characters, a hard limit.
- Email subject line: about 60 characters, the usual cut-off point.
- Blog intro: 100 to 200 characters, the first sentence above the fold.
- Ad headline: tight, and it varies by format.
- Generic: no character limit, for longer openings.
8 hook types, each with prompt guidance on what makes that type work. The AI gets the same topic, tone, and audience, but the type changes the structure. A Question hook opens with a real question. A Stat hook opens with a surprising number. A Contrarian hook opens by rejecting conventional wisdom.
The pattern-strength scorer runs after the AI returns. It checks 10 rules: number, power word, sensory word, open loop, specificity, short opener, strong verb, contrast pairing, voice, and no filler. Each rule fires or does not. The card shows the score plus the list of rules that fired, the "reasons". It is a structural checklist, not a prediction that the hook will go viral.
A note on AI hooks. They are starting points, not finished copy. The strongest hooks come from real specifics: a number you measured, a mistake you made, a surprise you ran into. Use these as scaffolding and edit them into your own voice before publishing.
Plan caps. 2 hooks per submission on every plan. Each call uses part of your daily AI token budget. On the Free plan that budget is 50,000 tokens a day, shared by every AI tool on this site.
What you will see
- Topic / context
- What the piece is about. A short topic sentence ("the benefits of bamboo toothbrushes for eco-conscious shoppers") works. A paragraph of context works too, if you want the AI to pull specifics from it.
- Platform
- Sets the character budget and the style guidance in the prompt. The counter on each card uses this platform's budget to color the count green, amber, or red.
- Style (the hook type)
- Question, Stat, Contrarian, Curiosity, Story, How-to, Bold, or Mistake. Pick the one that fits how you want to open. The same topic produces very different hooks across types.
- Focus keyword
- Optional. When you give one, the AI is asked to keep it in the hook. Useful for SEO content, less so for short social posts where natural wording matters more.
- Audience
- Optional. A short description of who you are writing to, such as "new moms", "indie game devs", or "B2B SaaS marketers". The AI uses it to pick references and vocabulary the audience will know.
- Tone
- One of 15 styles. Tone shifts word choice and structure together.
- Hook cards
- 2 cards per submission. Each has the hook text (editable), a character counter, a pattern-strength score badge, "reasons" chips showing which rules fired, and Copy and Regenerate buttons.
- Pattern-strength score
- A fixed 0 to 100 score plus a tier: strong, solid, okay, or weak. It is a checklist of structural ingredients, not a viral predictor.
- Recent submissions
- Your last 10 submissions, kept in your browser for 30 days.
Frequently asked questions
How do I write a hook with this tool?
Paste a topic or a short context paragraph. Pick a platform: TikTok, Reels, YouTube, LinkedIn, X, Email, Blog, Ad, or Generic. Pick one of the 8 hook types (Question, Stat, Contrarian, Curiosity, Story, How-to, Bold, or Mistake) and a tone. Add a focus keyword and target audience if you like, then click Generate 2 hooks. You get exactly 2 first-line hooks in the type you picked. Each is scored on a 10-rule pattern-strength rubric: number, power word, curiosity gap, specificity, and more. Click Regenerate on either card to re-roll just that hook with a fresh angle.
What is a good hook sentence?
A good hook does two things. It earns the second sentence, so the reader keeps going, and it does so within one or two sentences. Specific examples beat vague claims: "I tested 47 mattresses in 2026" beats "I have lots of experience with mattresses". Strong verbs beat weak ones: "This rule killed our conversion rate" beats "This rule affected our conversion rate". Exact numbers beat round ones, since 47 is more believable than 50. And a contrarian angle beats agreement, if you have a real contrarian point.
What is an example of a strong hook?
A few examples by type:
- Question: "What if every meeting your team has is making the actual work worse?".
- Stat: "93% of marketing leaders are spending more on AI tools, and 67% can't prove ROI yet.".
- Contrarian: "Great lighting isn't about realism, it's about making players look where you want.".
- Story: "In 2019 we shipped a feature that doubled our churn rate. Here's what we learned.".
- Mistake: "I spent six months optimizing the wrong metric, and you might be doing the same thing.".
The tool produces 2 hooks per submission in whichever type you pick, so you can compare angles.
What are the 7 types of hooks?
Writing teachers usually list seven: Question, Statistic, Quotation, Anecdote or Story, Bold Statement, Vivid Imagery, and Definition. This tool ships 8 types. Most overlap with that list, and a few are built for modern social and marketing copy:
- Question: a question that earns the next sentence.
- Stat: a surprising or counterintuitive number.
- Contrarian: the conventional wisdom is wrong.
- Curiosity: a gap that needs closing.
- Story: an opening scene or anecdote.
- How-to: the practical promise of what the piece will teach.
- Bold: a strong, direct claim.
- Mistake: a confession, or a warning about a common failure.
What is a catchy hook for a TikTok or Reels video?
On TikTok and Reels the hook is the first 1 to 3 seconds. You have about 100 to 125 characters of on-screen text before the algorithm decides whether to keep showing your video. Pick TikTok or Reels as the platform and the tool applies a tighter character limit. It also prompts the AI for the punchy first-line style those platforms reward: no preamble, no setup, just the surprise, the question, or the claim. The character counter on each card turns green, amber, or red so you can see at a glance whether the hook fits.
What is a strong opening for an essay?
For an academic essay the strongest opening is usually a Question, Story, or Stat hook with a Confident or Academic tone. Avoid Bold, which is too brash for academic writing, and Contrarian unless your thesis really is contrarian. The Generic platform drops the character limit, so the hook can run longer. Academic openers are usually 2 to 3 sentences, not 1. Run the result through the Sentence Rephraser, also free with no signup, if you need to fine-tune the tone afterwards.
What is the pattern-strength score?
A fixed 0 to 100 scorer that runs over each hook after the AI returns. It checks 10 rules. Five are about words: a number, a power word, a sensory word, a strong verb, and no filler. Five are about shape: an open curiosity loop, specificity (concrete nouns over abstract ones), a short opener, a contrast pairing, and a voice match. Each rule fires or does not. The score is the weighted sum, and the card shows which rules fired. The score is a checklist of structural ingredients, not a prediction that the hook will go viral. Strong hooks usually score high. High scores do not guarantee strong hooks.
How many hooks per submission and per day?
2 hooks per submission on every plan, plus per-card Regenerate to re-roll either one without resubmitting. Each call uses part of your daily AI token budget, which is shared by every AI tool on this site. On the Free plan that budget is 50,000 tokens a day. In practice you can run many submissions and regenerates a day before you hit the cap.