A free suite of marketing and PPC calculators. Pick one to get started, each opens its own focused tool with live results you can copy.
About these calculators
This is a growing set of free marketing calculators from Keywords Everywhere. Each one is a single-purpose tool. It gives you a live answer as you type, lets you switch currency where that applies, and copies a clean result for your reports. They run entirely in your browser, with no signup and no limits.
Frequently asked questions
What are these marketing calculators for?
They cover the everyday math of running campaigns and a business. Return on investment and on ad spend. Cost per click and per thousand impressions. Click-through and conversion rates. Profit margin. Customer lifetime value and acquisition cost. A/B test significance, discounts, and marketplace and payment fees. Each is a focused, single-purpose tool.
Are the calculators free?
Yes. Every calculator is free with no signup and no limits. They all run entirely in your browser.
Do you store the numbers I enter?
No. The calculations happen on your device and nothing is sent to a server. Each calculator remembers your last entries in your own browser so it is ready next time. Clear them with Reset.
Which calculator should I use?
Pick by the question you are answering. ROAS or ROI for campaign profitability. CPC and CPM for ad pricing. CTR and conversion rate for funnel performance. Margin for pricing. LTV and CAC for unit economics. The A/B test calculator to know whether a test result is real.
What do the Advanced options do?
Most calculators have an Advanced options switch that adds the related figures. The CPA calculator adds profit per conversion and ROAS. The engagement calculators add the by-reach rate. The fee calculators add your net payout after every charge. Turn it on when you want the full picture and off for a quick answer.
Can I change the currency?
Yes, on every calculator that deals with money. Pick your currency from the dropdown and the inputs and results relabel. The math is the same in every currency. No exchange rates are applied.
How do I copy a result into a report?
Each calculator has a Copy button that puts a clean summary of the inputs and the result on your clipboard, ready to paste into a document, a slide, or a chat message.
Can I put these on my own website?
The calculators themselves cannot be embedded, but you are welcome to link to them from your site. If you want tools you can embed, our SEO tools, such as keyword research, backlinks, and site audits, support embedding. See the embed option in the site footer.