Debug: upstream API calls (click to expand)
How it works
The SERP Checker asks our paid third-party SERP data partner for Google's live top 10 organic results for any keyword, location, and device. It also returns every SERP feature on the page: AI Overview, People Also Ask, Featured Snippet, Local Pack, Knowledge Graph, and more. Each feature sits in the table at the position it was shown.
One keyword at a time. Each check runs while you wait and takes about six seconds. There is no bulk mode on purpose. Every SERP has so much detail that a flat bulk table would blur it.
Extra columns per result, at no cost to us. Every organic result gets Domain Authority, Page Rank, Spam Score, and Followed Linking Domains from our own domain index. It also gets estimated traffic and total ranking keywords from the Keywords Everywhere API. These columns let you judge how strong each result is without leaving the page.
Location targeting. The autocomplete covers about 226,000 locations: countries, states, DMAs, cities, even postal codes. A more specific location returns a more local SERP, which matters most for queries with a local pack. The cost is the same for any location.
Caching. The same keyword, location, and device fetched again inside 7 days returns the same response. This keeps the tool free to offer. For a fresh fetch, change the location slightly, such as from a country to a specific state.
Plan caps. Each SERP check uses one unit from a daily budget shared with our other SERP-based tools. Free and anonymous visitors get 10 checks a day. Paid plans go up to 200 on Platinum.
Known limitations.
- Depersonalized view. We fetch a clean, signed-out SERP with no search history. That is the right view for SEO research, but it will differ from what your own browser shows.
- AI Overview comes and goes. Google decides per query when to show an AI Overview. The same keyword may show one in one fetch and not in the next.
What the columns mean
- Position
- The rank of the result among the organic blue links. Rows for SERP features (AI Overview, People Also Ask, Local Pack, and so on) sit where they appear on the page but get no position number.
- URL / Title / Description
- The exact URL, page title, and snippet Google showed. The description may be a snippet Google wrote itself, not the page's meta description.
- Domain
- The host of the ranking URL, without www. Click it to open the domain in another of our tools, such as the Website Ranking Checker, Backlink Checker, or Website Traffic Checker.
- Domain Authority (DA)
- Moz's prediction of how well a domain ranks in search, on a 0 to 100 scale where each step up is harder than the last. Higher is stronger. Use it to judge how realistic it is to outrank a result.
- Page Rank (PR)
- A score based on Google's original PageRank idea, computed from the public link graph. It runs from 0 to 10. The web's biggest sites, such as Wikipedia and major news outlets, score 8 to 10. A useful second opinion next to DA.
- Spam Score
- Moz's count of spam signals on a domain, from 0 to 100. 0 to 30 is clean, 31 to 60 medium, 61 and up high risk. A high-spam result that still ranks means Google either tolerates the signals or does not see them.
- Estimated Traffic
- Our estimate of the monthly organic visits that URL gets across every keyword it ranks for. It comes from the total ranking keywords times an expected click-through rate per position. A high-traffic URL at number 1 for your keyword is a strong page to compete with.
- Total Keywords
- The number of distinct keywords the URL ranks for in our index. A URL ranking for thousands of keywords has far more authority behind it than one ranking for a single keyword.
- SERP feature rows
- Rows with a tinted background and no position number are SERP features, such as AI Overview, People Also Ask, Featured Snippet, and Local Pack. They sit where each feature appeared on the real SERP, so you can see where it broke up the organic results.
Frequently asked questions
What is a SERP and how does it work?
SERP stands for Search Engine Results Page. It is the page Google, or any search engine, returns after you type a query. It holds the ten blue organic links you know, plus a growing set of "SERP features": AI Overview, People Also Ask, Featured Snippets, Local Pack, Knowledge Graph, image carousels, videos, and more. Different keywords trigger different mixes of features. Which features appear is often the most important thing about a SERP.
How do I check Google's search results for a keyword?
Type your keyword, pick a location (country, state, DMA, or city) and a device (Desktop, Mobile, or Tablet), and click Check SERPs. We fetch the real top 10 organic results Google returns at that location. We also fetch every SERP feature on the page, such as AI Overview, People Also Ask, Featured Snippet, and Local Pack. Everything lands in one table at the position it was shown. No signup is needed.
What SERP features does this tool track?
We show the full set of features our data partner returns, including:
- AI Overview and Featured Snippet (the boxed answer at the top).
- People Also Ask and People Also Search.
- Knowledge Graph (the entity panel on the right).
- Local Pack and Hotels / Top Sights / Maps.
- Shopping, Popular Products, Paid Ads, Images, Video, Top Stories.
- Discussions and Forums, Perspectives, Twitter/X, Jobs, Events, Recipes, Scholarly Articles, Podcasts, Stocks, Currency, Math Solver, and more.
Any new feature our data partner starts returning shows up on its own through a generic renderer, so this list grows over time.
Why does my SERP look different from what this tool shows?
Google personalizes results by your location, language, search history, signed-in account, and device. This tool fetches a clean, depersonalized SERP from the location you pick. Every SEO tool reports "the SERP" this way. Your own browser may differ because of your search history or because you are signed in to a Google account. The depersonalized view is the right one for SEO research. It is closer to what a new visitor sees.
How does location targeting work?
Start typing a country, state, DMA, or city in the location box and pick from the dropdown. We support about 226,000 locations, the full set our data partner offers. A more specific location, such as a city instead of a country, returns a SERP that matches that city's local intent more closely. That matters most for queries with a local pack, such as "pizza near me" or "dentist". The cost is the same however specific the location is.
Why is each SERP check just one keyword (no bulk)?
Each SERP carries so much detail that a flat bulk table would bury it. The features, the AI Overview text, and the per-result metrics (Domain Authority, Page Rank, Spam Score, estimated traffic, total keywords ranked) make the most sense one keyword at a time. To compare one keyword across several countries, use our Keyword Volume Checker.
What are the parts of a SERP?
A modern Google SERP can include any mix of these parts. An AI Overview at the top. Paid ads above and below the organic block. A Featured Snippet box. A Knowledge Graph panel on the right. People Also Ask accordions between organic results. The ten organic results themselves. A Local Pack with a map and three businesses. Shopping or Popular Products grids. A Discussions and Forums section. Image and Video carousels. Related Searches at the bottom. The exact mix depends on the query and on how Google reads its intent.
How fresh are the results?
Each SERP is fetched live when you submit, so the organic results, AI Overview text, and feature mix show what Google was serving at that moment. To keep the tool free, we cache each (keyword, location, device) combination for 7 days. Re-check the same combination inside that window and you get the same response. Most rankings do not move inside a week, so this is rarely visible. If you need a fresh fetch, change the location slightly, such as from a country to a state.