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SEO news, Google updates, AI search changes and social algorithm changes, tracked daily by the Keywords Everywhere team.

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Google Updates

 7 entries in 90 days Updated 9th Sep 2026

Google Discover

 8 entries in 90 days Updated 2nd Sep 2026

AI Overviews

 37 entries in 90 days Updated 10th Sep 2026

AI Mode

 23 entries in 90 days Updated 10th Sep 2026

ChatGPT

 19 entries in 90 days Updated 11th Sep 2026

Gemini

 16 entries in 90 days Updated 11th Sep 2026

Perplexity

 3 entries in 90 days Updated 22nd Aug 2026

Microsoft Copilot

 3 entries in 90 days Updated 1st Sep 2026

Claude

 6 entries in 90 days Updated 31st Aug 2026

Grok

 11 entries in 90 days Updated 4th Sep 2026

Instagram

 3 entries in 90 days Updated 11th Sep 2026

Social Platforms

 24 entries in 90 days Updated 11th Sep 2026

Guides and reference

Google Search

  • Is Google updating right now?The live answer from Google's Search Status Dashboard, checked daily, with the last 12 months of confirmed updates.
  • Google algorithm update historyEvery Google update this section documents, 2010 to 2026, one table per year, each row linked to its own page.
  • E-E-A-T: what Google actually saysExperience, expertise, authoritativeness and trust, quoted from Google's rater guidelines and documentation, with the ranking question answered in Google's words.
  • Google I/O 2026: every Search announcementWhat Google said about Search on 19th May 2026, in its own words, and what our trackers have recorded since.
  • What is Google Discover?The queryless feed that sends publishers most of their Google traffic, explained from Google's own pages. The levers that exist, and the ones that do not.
  • What is Google AI Mode?Google's conversational search tab, explained from Google's own posts. What it is, how to reach it, what it costs and how it differs from AI Overviews.
  • What are Google AI Overviews?The AI summaries above Google's results, from the 2023 SGE beta to 2.5 billion monthly users. The on-and-off question, answered honestly.

AI search

Statistics

  • SEO statistics, each with its sourceGoogle search volume, market share, zero-click rates, CTR with AI Overviews, publisher traffic and update counts. Every number names who measured it and when.
  • AI search statistics, each with its sourceUser counts for ChatGPT, Gemini, AI Overviews and the rest, referral shares, AI Overviews prevalence and click effects. Every number names who measured it and when.

Social platforms

Latest news

Social Platforms X adds a new ad unit to its home feed code and carries the safety action through visibility filtering Google Updates Google rolls out its DMA results pages in Europe and calls them its largest quality reduction AI Overviews AlsoAsked: 97% of People Also Ask answers are now AI Overviews, up from 12.6% in 2025 AI Overviews Merchant Center's AI performance report is live in five countries, with AI search terms and intents AI Mode Merchant Center's AI performance report is live in five countries, with AI search terms and intents Social Platforms X feeds its ranker the shape of every post: media, text length and links, for the quoted post too Social Platforms Australia drafts a duty-of-care law that makes platforms offer every adult a choice of algorithmic or followed-only feed AI Mode Google confirms a "small experiment" serving exact and phrase match Search ads in AI Mode AI Mode Google confirms Gemini 3.8 Flash in AI Mode is dropping citations, and promises a fix Gemini Lyria 3.5 brings music templates and longer tracks to the Gemini app for every user Social Platforms X tightens its cold-start slot for the Phoenix retrieval experiment, and wires per-request overrides into the ranking call Social Platforms X merges its first outside pull request, then ships a release that adds an LLM reply-spam classifier ChatGPT GPT-6 Astra starts rolling out to paid ChatGPT tiers, with access off by default for enterprises Grok Grok Bot opens to enterprises, free for two weeks, with admin controls added AI Mode Gemini 3.8 Flash becomes selectable in AI Mode, three weeks after 3.7 Gemini Gemini 3.8 Flash reaches the Gemini app for Pro and Ultra subscribers Social Platforms X flips its Phoenix aggregation default to a long-dwell variant, and lets its bot detector file reports AI Overviews The EU asks publishers whether they will use Google's AI opt-out Social Platforms X makes the risk-bucket ads blender the default for the home timeline, and rewrites its moderation rules as two tables Social Platforms X moves its country-by-country adult-content gating into a live config, and starts recording ranking scores per experiment bucket

Google Discover The Discover Generative AI report reaches every property, three months after a logging note first confirmed it existed AI Overviews Search Console's Generative AI reports and the AI opt-out control reach every property worldwide AI Overviews Audit of 15,942 citations: AI Overviews lean on commercial health sites and YouTube where ChatGPT leans on government pages and Wikipedia AI Overviews Google publishes the application rules for the EU search-data program, and never mentions AI chatbots AI Mode Search Console's Generative AI reports and AI opt-out control reach every property worldwide

Browse the full archive: all 324 entries by month

Compiled by Claude from primary sources, checked by Akash Mansukhani before publication. Every entry links its primary source; see the methodology.